YOC – A ReBrand

the Case.

The Youth Opportunity Center had built a strong reputation for quality and innovation in their respective field of child services for over 25 years.  The brand primarily focused it’s attention on the “troubled” youth of our community by showcasing images of young people in distress or in “not-so-good” situations. The color palette was also a bit cold with an almost army look to it with greens and tans. 

The look and feel of the brand had started to take it’s toll, not only on the staff but the patrons that the YOC looked to for donations and support. With new funds coming in via a strong Strategic Plan, the YOC looked to rejuvenate their brand and push their organization into an entirely new and fresh direction that both donors and staff would appreciate and get excited about.

the Solution.

The Youth Opportunity Center had built a strong reputation for quality and innovation in their respective field of child services for over 25 years.  The brand primarily focused it’s attention on the “troubled” youth of our community by showcasing images of young people in distress or in “not-so-good” situations. The color palette was also a bit cold with an almost army look to it with greens and tans. 

The look and feel of the brand had started to take it’s toll, not only on the staff but the patrons that the YOC looked to for donations and support. With new funds coming in via a strong Strategic Plan, the YOC looked to rejuvenate their brand and push their organization into an entirely new and fresh direction that both donors and staff would appreciate and get excited about.